Welcome to our ultimate guide to freshwater lures and baits! Whether you're a seasoned angler or just getting started, choosing the right lures can make all the difference in your catch. Let's explore our wide selection of lures and baits to help you reel in the big ones, no matter where you fish.
- Hard Baits
- Soft Baits
- Swim Baits
- Jigs
- Offshore Trolling
- Dodgers and Flashers
- Fish Attractants
- We’re Here to Help!
Hard Baits: The Classics
Rapala X-Rap Magnum crankbait.Crankbaits: These versatile lures can be retrieved at different speeds, mimicking the swimming action of small fish. Popular for nailing everything from largemouth bass, to walleye, to redfish and when used offshore, even big pelagic fish.
Nomad Design Shikari 145 Slow Float Diver.Diving Crankbaits: Dive deep with these lures to target fish at various water depths. Typical applications include walleye, largemouth bass, lake trout and in saltwater, tuna, kingfish and mackerel.
Nomad Design Madscad Autotune 90 Slow Sink Crankbait.Lipless Crankbaits: Cover large areas quickly with these vibration-based lures. Ideal for largemouth bass, pike, striped bass; and inshore, redfish.
Nomad Design Chug Norris Popper.Topwater Baits: Lots of fun to fish, these baits float and splash on the water's surface to lure fish from below. Best for largemouth bass, smallmouth bass, and pike and inshore fishing for trevally and barracuda.
Kast Master Spoon Bait.Spoon Baits: These metal lures wobble and flash, mimicking baitfish. Fantastic for salmon, trout, pike. In saltwater, larger variations of spoon baits are a great choice for king mackerel, bluefish, barracuda and yellowtail jack.
Luhr Jensen Planer.Planer Kits: Attach these to your line to get your lures diving to specific depths. Often used when fishing for salmon, lake trout, and walleye.
Soft Baits: Flexible Favorites
Berkley Gulp! Alive! Shrimp Fishing Bait.Creature Baits: Soft plastics that look like crawfish, amphibians, or insects. Effective for largemouth bass and smallmouth bass and other freshwater species.
Berkley Gulp! Alive! Swimming Mullet Fishing BaitGrubs: These soft plastics with thick bodies and wiggly tails attract bass, panfish, and walleye.
Blue Water Candy Shad BaitSoft Jerk Baits: Mimic the erratic movement of injured baitfish soft jerk baits are great for nailing largemouth and smallmouth bass, walleye and other freshwater fish.
Berkley Gulp Sandworm Fishing BaitWorms: Classic soft plastics that resemble worms, versatile for bass, trout, and panfish. Also a great choice for catching perch, jack smelt and other fish in the surf.
Swim Baits: Realistic Action
Berkley Gulp! Pogy Fishing BaitSwim Baits: These lures closely mimic the swimming action of real fish, making them great for targeting larger predatory fish like bass, pike, and muskie.
Jigs: The Bottom Dwellers
Nomad Design Streaker Bottom JigBottom Jigs: Bounced along at or near the bottom, these jigs attract bottom-dwelling fish like walleye and bass; and in saltwater, flounder and grouper.
Pitbull Tackle UV Bucktail JigHair Jigs: With skirts made of hair or synthetic fibers, these create lifelike action in the water. Effective for bass, walleye, and crappie.
Hook Up Lures Light Tackle Series JigheadJigheads: Pair these weighted heads with various soft baits to create a jig. Versatile for bass, crappie, and panfish.
Pitbull Tackle Hot Drop JigSkirted Jigs: These jigs with rubber or silicone skirts create additional movement in the water, commonly used for largemouth and smallmouth bass.
Offshore Trolling Lures: The Big Game
Billfisher Tuna Tail SkirtBait Skirts: Enhance the appearance and action of natural bait or lures with these colorful skirts. Used to catch tuna, marlin, and sailfish.
Sea Striker Rigged Cedar PlugCedar Plugs: Simple wooden lures effective for trolling and attracting large predatory fish like tuna, wahoo, and marlin.
Manns Textured Stretch™ 30+ Fishing LureTrolling Hardbaits: Durable lures designed for various trolling speeds and depths, used for tuna, marlin, and mahi-mahi.
Tormenter Tackle Mahi/Tuna Jet Chain Trolling RigTrolling Jigs: Weighted lures designed for deep-water trolling, targeting grouper, snapper, and kingfish.
C&H Lures Wahoo Whacker Feather Fishing LureTrolling Lures: Specifically designed for trolling, these come in various shapes, sizes, and actions. Effective for tuna, marlin, and mahi-mahi.
Blue Water Candy Rigged JagTrolling Rigs: Pre-rigged setups often include multiple lures or baits to increase your chances of a catch. Used for marlin, tuna, and wahoo.
Mold Craft Squid Daisy ChainTrolling Squid Teasers: Squid-shaped lures attract fish while trolling. Used for tuna, marlin, and mahi-mahi.
Malin Soft Monel Trolling Wire RollTrolling Wire: Add strength to your trolling setup with this wire, preventing line breakage from sharp-toothed fish. Perfect for tuna, wahoo, and mackerel.
Dodgers and Flashers: Attention Getters
Hot Spot Lures Great Lakes Series A Original FlasherFlashers: Reflective devices used in trolling to attract fish by creating flash and vibration in the water. Ideal for salmon and lake trout.
Fish Attractants: The Extras
Hydro Glow 10" LED Fishing LightBait Lights: Underwater lights attract baitfish, which in turn attract larger predatory fish like squid, swordfish, and tuna.
Eagle Claw 1 Quart Metal Chum PotChum Bags & Pots: Disperse chum (baitfish or fish parts) into the water to attract fish like sharks, snapper, and grouper.
Bait Binder Original Chum KitScented Bait: Infused with scents to attract fish through smell as well as sight and movement. Used for bass, catfish, and trout.
Ready to cast your line? Armed with the right lures and baits, you'll be reeling in your best catch yet! Tight lines!
We're Here to Help!
West Marine is the perfect place to get ready for your next fishing trip. From the latest in fishing reels, to free line spooling and locally assorted tackle in most of our stores, we have the expertise you need to get ready. Use our store locator to find a store near you.
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